Campaign Work
From campaign ideation to asset copy for print + digital, I’ve worked directly with various brands to develop creative campaigns.
Campaign Ad Copy
For the Midea Makes The Wow Campaign, No Sheep Studios serves as the company’s full-service agency. As this campaign continues to roll out throughout 2025, it requires ad copy for product-specific print and digital assets, such as:
a 4-screen Times Square billboard
billboards
leaderboards
medium rectangles
wide & half-page skyscrapers
Campaign Ethos: surprising, joyful solutions rooted in real product benefits
My involvement during this ongoing process includes team liaising, ad copy, social copy, creative ideation, and Big Idea…
See how my copy lives on the graphics below in accordance with the client’s brand guidelines. From streaming commercials and digital display ads to highway billboards and Times Square, this work will be out in the world starting in June!
Client
Midea
Produced By
No Sheep & Lupine Creative
Year
2025
Desired Tone & Voice
Pragmatic, Cheeky, Witty, Warm, Modern, Culturally Aware
Social Asset Copy
For the Colgate-Palmolive Oral Health Social Campaign, CP required animated graphic assets to inform their audience in a fun yet insightful way. I was charged with providing copy for these graphics based on client-provided information and data.
Campaign Ethos & Mission: Raise awareness of Colgate-Palmolive’s oral health narrative and increase social channel growth
This campaign will continue to roll out throughout 2025. See how my copy lives on social graphics below! Please reference the stills further down if these animations do not load properly.
Client
Colgate-Palmolive
Produced By
Lupine Creative
Year
2025
Desired Tone & Voice
Friendly, informative, helpful
Animated Examples:
4 Carousel Posts
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Carousel 2
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Carousel 3
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Carousel 4
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Still Versions of the Above:
4 Carousel Posts
