Social Media Work
My experience with social includes content creation, copywriting, and strategy. From brainstorming around current social trends to crafting copy for content, I take pride in social that makes an impact.
I have experience developing social content across channels for companies and brands of various sizes.
Social Content Creation & Copy
During my time at a popular children’s bookstore, Little Shop of Stories, I worked as a Social Media Associate in addition to my Bookseller role. Local and international customers alike visited the store daily, meaning social was an essential way to connect and communicate with our audience base.
Relevant Metrics + Numbers
Increased ~9k followers by 35%
Consistently increased reach by between 25-35% every month
Consistently increased engagement by between 65-85% every month
Click any image below to be directed to the published post!
Company
Little Shop of Stories
Role
Social Media Associate & Bookseller
Year
2023-2024
Work Description
As Social Media Associate, perform and assist with content curation & copy for our retail social media and website. Curate reels, posts, stories, captions, graphic design, and newsletters in accordance with shop events, current community engagement, and trend research.
Social Asset Copy
For the Colgate-Palmolive Oral Health Social Campaign, CP required animated graphic assets to inform their audience in a fun yet insightful way. I was charged with providing copy for these graphics based on client-provided information and data.
Campaign Ethos & Mission: Raise awareness of Colgate-Palmolive’s oral health narrative and increase social channel growthdata.
This campaign will continue to roll out throughout 2025. See how my copy lives on social graphics below! Please reference the stills further down if these animations do not load properly.
Client
Colgate-Palmolive
Produced By
Lupine Creative
Year
2025
Desired Tone & Voice
Friendly, informative, helpful
Animated Examples:
4 Carousel Posts
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Carousel 4
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Still Versions of the Above:
4 Carousel Posts
