Social Media Work
My experience with social includes content creation, community management, copywriting, and strategy. From brainstorming around current social trends to using my copy background to communicate effectively with followers, I take pride in social that makes an impact.
I have experience developing social content across channels for companies and brands of various sizes.
Social Content Creation & Copy
During my time at a popular children’s bookstore, Little Shop of Stories, I worked as a Social Media Associate in addition to my Bookseller role. Local and international customers alike visited the store daily, meaning social was an essential way to connect and communicate with our audience base.
Relevant Metrics + Numbers
Increased ~9k followers by 35%
Consistently increased reach by between 25-35% every month
Consistently increased engagement by between 65-85% every month
Click any image below to be directed to the published post!
Company
Little Shop of Stories
Role
Social Media Associate & Bookseller
Year
2023-2024
Work Description
As Social Media Associate, perform and assist with content curation & copy for our retail social media and website. Curate reels, posts, stories, captions, graphic design, and newsletters in accordance with shop events, current community engagement, and trend research.
Community Management
Since July 2025, I’ve served as Community Manager for our client, Polar USA. From regular posting and commenting to answering customer DMs and identifying potential collaboration partners, my work for this client connects business to social in key ways. In this role, I strive to maintain cohesive TOV across the board, support the creation of content deliverables, ensure content calendar adherence, and organize metrics for analysis.
Relevant Metrics + Numbers (July 14 Start Date - August 22)
Increased profile activity by 118.9%
Increased accounts reached by 10.6%
Increased followers by .3%
Increased views by 365%
Click here to visit the Polar USA Instagram! Relevant IG insight screenshots are available below.
Company
Polar USA
Role
Community Manager
Year
2025
Work Description
As Community Manager, I oversee regular posting, commenting, DM responses, replies, potential collab identification, and metrics collection. From daily social management across channels (IG, FB, Threads) to data analysis (organizing metrics to use in recap decks for clients), my work for Polar connects business to social.
Social Asset Copy
For the Colgate-Palmolive Oral Health Social Campaign, CP required animated graphic assets to inform their audience in a fun yet insightful way. I was charged with providing copy for these graphics based on client-provided information and data.
Campaign Ethos & Mission: Raise awareness of Colgate-Palmolive’s oral health narrative and increase social channel growthdata.
This campaign will continue to roll out throughout 2025. See how my copy lives on social graphics below! Please reference the stills further down if these animations do not load properly.
Client
Colgate-Palmolive
Produced By
Lupine Creative
Year
2025
Desired Tone & Voice
Friendly, informative, helpful
Animated Examples:
4 Carousel Posts
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Still Versions of the Above:
4 Carousel Posts
